86% of consumers use the internet to search for local businesses. Almost one-third (29%) search for local businesses at least once per week. Of these consumers, 92% will pick businesses on the first page of local search results. If your brand isn’t one of the first ones they encounter, you’re immediately at a disadvantage. That’s what’s made local search engine optimization (SEO) so important to businesses.

Local SEO is a series of practices that aims to put your business in front of the local consumers.